Director, Brand & Consumer Marketing

Build a brand that moves people forward.

At Achieve Life Sciences, you’ll help bring a promising new treatment option to people living with nicotine dependence. As we prepare for the potential commercial launch of cytisinicline, we’re building a brand that connects with consumers and helps them take the next step toward quitting smoking or vaping.

Reporting to the SVP, Marketing & Communications, the Director, Brand & Consumer Marketing will translate approved brand strategy into compelling creative, integrated consumer campaigns, and engaging digital experiences. This hands-on role combines strong storytelling, creative judgment, and operational discipline to bring the brand to life across channels, agencies, and partners.

What You’ll Do

• Execute Brand Strategy: Translate approved brand direction into messaging, creative assets, brand guidelines, and a consistent consumer experience.
• Lead Consumer Campaigns: Coordinate integrated campaigns across paid and owned channels, including social, search, display, streaming, and out-of-home.
• Manage Creative Partners: Direct day-to-day agency and freelancer collaboration, providing clear briefs and feedback while managing timelines, deliverables, and quality.
• Develop Consumer Content: Write and refine messaging across websites, social media, email, video, and print, making complex information clear and engaging.
• Support Digital Activation: Partner with patient experience, telehealth, and platform teams to develop consumer journeys that support engagement and conversion to prescribing.
• Apply Consumer Insights: Use segmentation, research, and behavioral insights to inform messaging and creative approaches.
• Maintain Promotional Compliance: Ensure consumer messaging aligns with approved prescribing information and claims, coordinating required MLR/PRC reviews.
• Align Cross-Functional Messaging: Partner with HCP Marketing, Medical Affairs, Commercial, and other teams to maintain a consistent brand voice.
• Optimize Performance: Collaborate with analytics partners to evaluate campaign effectiveness and improve digital engagement.
• Maintain Brand Governance: Manage approved messaging, brand assets, and version control to ensure consistency across internal teams and external partners.

What You’ll Bring

• 10+ years of experience in brand management, consumer marketing, brand strategy, or creative leadership.
• Experience supporting a consumer product launch in pharmaceutical, biotech, consumer health, or another regulated industry.
• Strong copywriting, storytelling, and creative judgment.
• Experience executing omnichannel campaigns and managing creative and media agencies.
• Knowledge of consumer segmentation, behavioral insights, FDA promotional requirements, and MLR/PRC review processes.
• Ability to manage multiple projects and partners in a fast-paced environment with strong attention to detail.

Preferred Qualifications

• Experience in categories involving stigma, behavioral health, or complex consumer segmentation.
• Experience building a brand ahead of an FDA approval or commercial launch.
• Familiarity with Veeva PromoMats, content management systems, social media tools, Canva, or Figma.

Who We Are

At Achieve, we are committed to bringing medicines forward that contribute to a healthier world. Achieve is a specialty pharmaceutical company committed to advancing cytisinicline as a widely available treatment option to help people battling nicotine dependence.

If you enjoy working in a dynamic team environment and are passionate about making a difference, we invite you to apply. We strive to attract, develop, and retain highly qualified individuals representing the diverse communities we serve.

Compensation

The anticipated base salary range for this position is $225,000–$250,000 USD annually. Actual compensation will be determined based on relevant experience, skills, qualifications, and internal equity. This position is also eligible for an annual target bonus and equity compensation as determined by the Company’s compensation committee.

Benefits

Achieve offers a comprehensive benefits package, including medical, dental, and vision insurance; a 401(k) retirement plan; participation in the Employee Stock Purchase Plan; company-paid life insurance and short- and long-term disability coverage; and paid time off and paid company holidays.

Location & Travel

This is a remote position, and candidates may reside anywhere in the continental United States. Travel of up to 25% may be required for events, conferences, company meetings, and other business needs.

Equal Employment Opportunity

Achieve Life Sciences is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.

If you require a reasonable accommodation to participate in the application or interview process, please contact hr@achievelifesciences.com.

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